Take Echo Out Of The Dollhouse

BEGINNING today, Dollhouse fans can have Echo (Eliza Dushku) come alive on their computer desktops with “Virtual Echo,” a new application based on the fan-favorite series that airs Fridays (9 p.m. – 10 p.m. EST/PST) on Fox. “Virtual Echo,” a new free augmented-reality desktop application built by integrated marketing agency BLITZ using the Adobe Flash Platform, is available for download only at www.fox.com/virtualecho. Powered by Adobe AIR, “Virtual Echo” brings the Dollhouse‘s most requested Active (or Doll) to life on computers in two unique ways.

Desktop Echo turns any computer screen into Echo’s playground. Watch Echo walk onto your desktop as she switches between her different personas, including dream date, hostage negotiator and assassin. Fans may leave the application running to be surprised as Echo displays her many special talents.

Augmented Reality Echo allows users to expand the Echo experience using augmented reality (AR) technology. Simply print out the AR card at the website address above with the special Dollhouse symbol or “glyph,” aim it at the computer’s webcam and bring Echo to life by moving the card. Then use the arrow keys to choose between her different avatars. Get more information on the “Virtual Echo” experience by watching a brief video online at http://bit.ly/VirtualEchoDemo.

Viewers will also get a closer look at the secrets of the Dollhouse as well as instant access to full episodes, exclusive behind-the-scenes footage, cast and crew interviews and online photo galleries.

The Dollhouse application was developed by BLITZ, a leading integrated marketing agency focused on developing immersive, entertaining and imaginative experiences. Known for creating revolutionary consumer campaigns, BLITZ worked closely with the team from gskinner.com in order to create an extended experience that tied the intrigue of the TV series to online content, real-world promotions and now viewers’ desktops.

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