AS part of the Sci Fi Channel’s brand evolution to Syfy on July 7th, a refresh of the look and feel of Syfy will be reflected in a ground-breaking two-minute brand film House of Imagination, which celebrates Syfy’s unique spin on imagination. Talent participating in order of appearance are: Amanda Tapping and Robin Dunne (Sanctuary); Colin Ferguson, Salli Richardson-Whitfield, Jordan Hinson and Neil Grayston (Eureka); Lou Diamond Phillips (Stargate Universe); Josh Gates (Destination Truth); Jason Hawes and Grant Wilson (Ghost Hunters); Tracy Morgan (Scare Tactics); Eddie McClintock, Joanne Kelly and Saul Rubinek (Warehouse 13) and Alessandra Torresani (Caprica).
Link to video – http://www.syfy.com/imaginegreater/
The film invites viewers into a celebratory house party populated with rooms inspired by the Channel’s original programs and characters. Goldfrapp’s “Happiness” provides the soundtrack for the trip through the never-ending house where anything can and does happen in each one-of-a-kind room. Through high concept visual storytelling, each scene fuses a bold complement of visual effects with practical set design. “House of Imagination” was designed to be modularly deconstructed into a dynamic, long-running campaign of 10 and 5-second network identifications. The experience will extend digitally into Syfy.com/ImagineGreater beginning July 7th, where visitors will have a rich, fully-interactive and immersive experience as guests at the house party. They will be able to explore parallax rooms and discover exclusive content including games, behind-the-scenes and making-of-footage, cast interviews, downloadable wallpaper and much more.
Said Michael Engleman, Vice President, Creative @ Syfy and the key architect behind the brand film – “Coming off the most successful year in our 16-year history, we wanted to create a brand film that both celebrates the genre and also feels human, relatable , and wildly creative, highlighting the wide array of casts and characters who inhabit Syfy’s ever-broadening programming landscape. Through this unique creative collaboration we’re honoring and embracing a powerful global brand with deep roots in the popular culture.”
House of Imagination is produced and directed by the award-winning UK-based 4Creative team led by director Brett Foraker, who was joined specifically for this project, by Larry Fong (Director of Photography – Watchman, 300) and Tino Schaedler (Production Designer – Charlies and the Chocolate Factory, V for Vendetta, The Golden Compass) with visual effects by MPC (Watchman, Harry Potter and the Order of the Phoenix).
Tags: Alessandra Torresani, Amanda Tapping, Caprica, Colin Ferguson, Destination Truth, Eddie McClintock, Eureka, Ghost Hunters, Goldfrapp, Grant Wilson, House of Imagination, Jason Hawes, Joanne Kelly, Jordan Hinson, Josh Gates, Lou Diamond Phillips, Neil Grayston, Robin Dunne, Salli Richardson-Whitfield, Sanctuary, Saul Rubinek, Scare Tactics, Stargate Universe, Syfy, The Sci Fi Channel, Tracy Morgan, Warehouse 13